The Strate Blog

  • 27/03/2023
  • 10

Airbnb’s successful design thinking story

Airbnb started out from the need of its co-founder to pay rent in 2008. In 2009, what today is one of the most successful digital businesses almost crashed and burned. The young start-up then…

  • 20/03/2023
  • 10

How symbols make your design powerful

In design language, symbols are a powerful tool to convey complex messages, ideas, and emotions into a simple and more visually compelling format. In visual communication and branding, they help to build a lasting…

  • 14/03/2023
  • 10

How e-commerce and consumer goods brands are using multilingual design

Our glocal world has brought people and business closer than ever and offered brands opportunities to expand into new markets internationally. This wider audience and expansion comes with its own challenges, especially and particularly…

  • 06/03/2023
  • 10

How design systems support efficiency for brands

Design systems have sure generated a lot of noise, while some consider it a great add on, some also assume it will lead to job loss. What really is a design system and why…

  • 28/02/2023
  • 10

Role of a design manager in creating successful products/ services

Design coordinator, principal designer, design manager and design project manager. Design managers are one that coordinate all the design-based work that is required towards a project. They manage a design team that includes a…

  • 17/02/2023
  • 10

The growing opportunities in motion design

With digital technologies growing to build more innovative practices for all sectors, motion design is one discipline that is increasingly becoming important to brand to gain a competitive advantage. Motion design is the careful…


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