Brand Identity/Visual Communications Design

Brand Identity & Visual Communications Design Course

 

” A Brand is a voice and a product is a souvenir”

Lisa Gansky

The Brand Identity & Visual Communications Design course from Strate deals with the branding and identity design of products, brands, services, and even organizations.

Do you like to make products speak for themselves, make them desirable, and add value to them? Do you wish to create unforgettable experiences between brands and their customers by stimulating their imagination? You are going to
be the global designers of these customer routes, between packaging design and commercial space.

The Brand Identity Design & Visual Communications design course from Strate School of Design is different as

  • It makes you a specialist designer who combines the function and design of communication, strategic and operational thinking, and graphic and spatial design.
  • Equips students to communicate ideas and information about the brands in the best possible manner.
  • Enables students to leverage the state of art labs, industry projects and mentorship by top names in the industry

What will you learn?

In the brand identity and visual communications design course you learn to Play with various design elements like shape, colour, form, line, symbols, typography, logos and images to better communicate product information and brand message

Get hands-on training on various tools and kits, design project methodologies and more

Learn to create efficient layouts, ideate, plan and implement designs and many more…

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    Curriculum for the Identity Design specialization.

    The first two years are common for all specializations. It is in the third year that you opt for your preferred course. Click on each year to see what the identity design course involves.

    FUNDAMENTAL TRAINING AND FIRST DESIGN PROJECTS

    The 1st year is essentially dedicated to the artistic skills, basic tools for the designer.

    Semester-I

    • English -I
    • persp-I
    • Graph kit -I
    • Sculpture – I
    • Creat cult kit -I
    • Design proj. methodology.-I
    • Art history -I / Science -I
    • Material & process -I
    • mind management-I

    Semester-II

    • English -II
    • persp-II
    • Graph kit -II
    • Sculpture – II
    • Design proj. meth.-II
    • Disc init -I
    • Disc init -II
    • mind management-II
    • Caligraphy I / Typo -I

    FUNDAMENTAL TRAINING AND FIRST DESIGN PROJECTS

    The 2nd year extends the training from year one and starts initiations in the several majors offered, as well as in the 2D and 3D software and marketing. An entry-level internship is also required.

    SEMESTER-III

    • French-I / Spanish -I
    • Graphic kit-III
    • 2D &3D -I
    • 2D3D LAB -1
    • Mat & process
    • Ethnography I / Psycho I
    • Major sel proj -I
    • Art history -II/Science -II
    • Env- studies
    • Modl & Proto
    • Marketing for designer-I / ergono -I
    • Typography -II / I cali II

    SEMESTER-IV

    • french-II / Spanish -II
    • 2D &3D -II
    • 2D &3D -II LAB +1
    • Creat cult kit 2
    • Ethno-socio II ./ Psycho II
    • Graphic design ( project)
    • Major sel proj -II ( project)
    • reality DSGN ( project)
    • constitutional
    • dsgn wrksp / how to proto
    • Modl & proto II

    IDENTITY DESIGN:

    SEMESTER-VI

    • identity, eco-design & culture
    • 3D -rhino + picador
    • Materials – identity
    • Ethno III / Psycho III
    • graphic design advanced
    • Rough & typo
    • industry Proj. -I
    • Crea. Methods
    • Getting profesional ( former professionalism)

    SEMESTER-VII

    • internship
    • industrial proj II
    • Marketing II / Ergo II

    IDENTITY DESIGN:

    STEPS TOWARDS PROFESSIONALIZATION

    The 5th year is essentially focused on the diploma project (thesis and project). There is also a collaborative project in partnership with business and engineering schools. It ends with a graduating internship.

    • 166h Thesis 2
    • 90h Inter-disciplinary project
    • 90h Humanities
    • 54h Professionnalisation 5
    • 520h Project Follow up
    • Internship

    English classes are delivered throughout the five years of study, as well as a work on writing skills.

    Career Opportunities

    The various avenues for identity designers are

    • Creative Director
    • Design Director
    • Art Director
    • Communication Designer
    • Visual Designer
    • Art Production Manager
    • Brand Identity Designer
    • Broadcast Designer
    • Logo Designer
    • Visual Image Developer
    • Production Designer
    • Layout Designer and many more.

    Admission and Fees

    You can opt for the Branding and Identity Design course in the third year of study.

    Click here for details on admissions and fees