In design language, symbols are a powerful tool to convey complex messages, ideas, and emotions into a simple and more visually compelling format. In visual communication and branding, they help to build a lasting…

Our glocal world has brought people and business closer than ever and offered brands opportunities to expand into new markets internationally. This wider audience and expansion comes with its own challenges, especially and particularly…

We have a million wearable devices in the market today that range from watches, wristbands, glasses, earphones, rings and more are on their way. These are designed for specific tasks ranging from medical purposes…

For over 50 years, Nike has been the top runner in the sports shoe category for the simple reason that their designs are carefully detailed, researched and have a focused product thinking approach. It…

Ever find yourself wondering who was the designer behind the famous Google or Apple logo? Thought about how Nike’s swoosh and Adidas three stripes have become a global sign of recognition for them? Our…