The Strate Blog

  • 11/04/2023
  • 10

Amul Girl: Longest running and successful Ad mascot

The Amul Girl, a cheerful little girl dressed in a polka-dot frock, has been one of the most successful and longest-running advertising mascots in India. Created by Sylvester DaCunha, the Amul Girl has been…

  • 03/04/2023
  • 10

5 reasons to become a UX/UI designer

Seeking to become a UI/UX designer? Or looking to transition to a new field in design? As businesses across the globe continue to make a conscious shift towards digital transformation, the demand of UX/…

  • 27/03/2023
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Airbnb’s successful design thinking story

Airbnb started out from the need of its co-founder to pay rent in 2008. In 2009, what today is one of the most successful digital businesses almost crashed and burned. The young start-up then…

  • 20/03/2023
  • 10

How symbols make your design powerful

In design language, symbols are a powerful tool to convey complex messages, ideas, and emotions into a simple and more visually compelling format. In visual communication and branding, they help to build a lasting…

  • 14/03/2023
  • 10

How e-commerce and consumer goods brands are using multilingual design

Our glocal world has brought people and business closer than ever and offered brands opportunities to expand into new markets internationally. This wider audience and expansion comes with its own challenges, especially and particularly…

  • 06/03/2023
  • 10

How design systems support efficiency for brands

Design systems have sure generated a lot of noise, while some consider it a great add on, some also assume it will lead to job loss. What really is a design system and why…


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