• 02/05/2023
  • 10

Metaverse and its impact on graphic design

Metaverse is the new immersive digital universe taking over our lives one day and step at a time. It is a virtual reality space where people can interact with each other via avatars. It has an immense potential to revolutionize the way we interact with each other, how brands and commerce works and earn revenue along with its significant impact on the design world.

How does metaverse impact graphic design?

Metaverse being an immersive digital platform, it brings a whole new world of opportunities for designers to explore and establish their skills. Metaverse offers infinite possibilities of interaction in the virtual world. Designers can build spaces like virtual shops, businesses, events, exhibitions where users can interact and shop using cryptocurrency and NFTs. All these offerings are a great opportunity for graphic designers to build eye-catching designs that don’t necessarily conform to the traditional norms.

Read more: How AI is revolutionizing the transportation design industry and the jobs

Metaverse creates opportunities for designers to work with new emerging technology and software’s, enhancing their skills and abilities.

Designing in the metaverse…

Metaverse concept is new however its possibilities are infinite and the interaction on the virtual platform can build shops to small items as mugs to unique consumable items. All these make the virtual space very attractive for designers, offering various opportunities from building virtual avatars, to focusing on their fashion and accessories to building retail spaces.

-Designing Avatars

Every platform either has an avatar today or is moving towards building their own unique ones, and metaverse Avatars will be representing an individual in the virtual space. Making them as close to the individual personalities and their characteristics involves customizing – which makes this a huge market about to explode in its potential. People can customize the avatars to their liking – from clothing to the influence of design of the character itself. This will be a range of work for graphic designers, 3D designers and programmers.

Also read: Understanding different logo styles for different businesses

-Designing an immersive space

The new virtual world needs to be designed mindfully to resemble our day-to-day environment, from designing cafes, restaurants, clothing stores, movie halls, salons to more attractive and eye-catching spaces for its customers, designers here will surely be involved in every single aspect of the virtual world. Working in multidisciplinary teams, graphic designers will be required to get creative and disruptive with their designs and be always up for a challenge.

-Designing new paradigms

Since metaverse is not governed by the same rules as of our physical world, the possibilities hence are endless. Beyond banners, posters, animations, and videos, the new world of metaverse will open new opportunities for designers to explore in the virtual space. While the virtual world of Metaverse is still under construction, what the everyday life will look like in metaverse is still a question mark and what design will be acquired and required is still to be explored. This is where vast opportunities for designers lie.

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For graphic designers, metaverse brings opportunities:

A. to design for a new medium:
It is a new medium for graphic designers to work with and build interactive and immersive experiences at. Designers will work with designs from different angles and need to consider how their design looks and appeal in a 3d space.

B. A space for collaborations:
Metaverse offers designers new opportunities for collaborations between designers, engineers and web developers and work together in real-time with them while being spread across the globe. Sharing ideas, thoughts, and project feedback.

C. A platform for virtual commerce and virtual branding exercise:
To this date, while graphic designers are working on brand identity in the physical world, metaverse will provide a platform to work on new brand identity elements for them to build virtual commerce and branding experiences.

D. Integrating AR/VR
Designers will be expected to integrate AR/VR technology to create designs that will interact with the real world. A fine example is building AR billboards that are viewed via the smartphone app.

E. Enhancing UX/UI
Metaverse is only expected to enhance the UX/ UI for customers’ interest. In virtual space avatars will be interacting with products in a more immersive way hence will need designers to create designs that will be used for avatars in the virtual environment.

Metaverse’s impact on graphic design also involves designers adapting to a new skill set, forming new design principles and at the same time offering design more freedom to help the revolution in the graphic design industry. Metaverse being in the early stages as of now, is expected to have a significant impact on the interactions we will have in our day to day lives.

Also read: What is white space in design and why is it important

At Strate School of Design, Bangalore, students learn the importance of graphic design with technology at the heart of its learning. View the various course offerings at Starte School of Design, along with its focused course on Visual Communication and Brand Identity Design.

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