With the pace of advancement in emerging technology we see a shift towards immersive and engaging experiences in the design world. Augmented reality and Virtual reality, AR/VR, are two emerging technologies shaping the future of user experiences and user interface design. Completely transforming how we interact with digital content, empowering designers to create more engaging, interactive, and immersive experiences that are memorable for the users and hold a strong recall value.
Let’s dive into how AR/VR is shaping the UX/UI world:
AR/VR is essentially enhancing UX/UI, making it more effective and efficient.
A key significance of AR/VR is its ability to enhance the user experience. Designers now focus on creating content that is immersive by nature and can help transport users to new experiences. With the help of headsets used like Oculus Drift, designers can make consumers interact with digital objects in a virtual world that is enjoyable for the users. This is increasing the engagement for many brands, especially in the e-commerce segment.
Also read: Metaverse and its impact on graphic design
AR/VR helps designers to build lasting and unique experiences.
Designers can create and build new experiences using AR/VR technology which allows them to replicate the physical world. AR helps designers to overlay virtual objects onto the real world, VR helps to create new environments from scratch. These new and unique experiences leave a memorable impression on the users and enable brands to differentiate themselves from their market competition by offering a unique storytelling experience.
AR/VR enhances and improves user usability and accessibility.
Designers can work on improving the overall accessibility and usability with the help of AR/VR to make digital content more inclusive for users with disabilities. The technology helps designers to design more intuitive and easier to navigate for people with visual and motor impairments. The use of AR technology helps to guide a visually impaired user through a building that helps the user then to feel more confident and independent. More complex systems can also simplify the UI by making it more interactive.
AR/VR – a drive to innovation in UI/UX world.
The technology drives innovation in UX/UI design by empowering designers to think outside the box of traditional interfaces. When AR/VR is applied, designers can create experiences that incorporate 3D objects, animations, and sound as part of the interaction process. This is creating new opportunities for designers to experiment with different forms of storytelling which is leading to breakthroughs in design thinking.
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AR/VR growth making the tech more accessible and affordable for designers.
While AR/VR continues to evolve, it is also becoming easy to access and affordable for designers. For example, Google’s ARCore and Apple’s ARKit are both making it easy for developers to create AR applications that do not require expensive hardware. Let’s also consider how the price of VR headsets has come down considerably over the last few years offering designers and brands an opportunity to invest in the technology more easily and build immersive UX/UI experiences.
Other few basic changes that AR/VR has helped change in the design world are:
- Offering users, a sense of presence and interactivity has been a significant change in the UX/UI world with the help of AR/VR.
- A giant shift from 2D to 3D interface is making designers consider the user’s field view making designers more dynamic in nature.
- Designers now consider their physical environment as a dominant research space to build immersive experiences.
- An intuitive design that seamlessly integrates the physical space with natural movements and gestures.
- Use of haptic feedback that provides users a tactile response to their interactions with the interface – offering users a sense of touch, and pressure – making their experience more realistic.
Overall, the introduction of AR/VR technology is revolutionizing the way UX/UI designers approach their work. It’s providing designers with new opportunities to create immersive and engaging experiences that are truly transformative for users.
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The inclusion of AR/VR technology is shaping the future of UX/UI design by enabling designers to create more engaging, personalized, and accessible experiences. With the continued evolution of these technologies, we can expect to see even more innovative applications of AR/VR in the design world.
Interested to become a UX/UI designer?
The Strate School of Design provides a top-tier Interaction Design course for those interested in pursuing a career as a UX/UI designer. Available as a bachelor’s or master’s degree or as part of a 5-year integrated program, this course enables students to gain valuable experience through paid internships, international opportunities, and real-world industry projects led by seasoned professionals in the field.
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