As discussed before, industry and economy are not going to shift the model unless it is financially beneficial.
To make them financially beneficial, sustainability and a circular economy need to generate business and Benefices.
Most people think that “green “products are less efficient and more expensive.
Let’s look through few examples to prove them wrong!
Seashell and water
In the water industry, there is a lot of problem with Scaling inside the pipe. Generally, the sector solves it by isolating some lines, cleaning them with toxic acids, then rinse pipes and go to the next section. This is time-consuming and always leaves poisonous chemicals in the pies, and the water people drink…
Scientists found out that Seashells, to grow or stop growing their protective shells, generate two completely life-friendly non-toxic proteins, one for creating the shell and one to prevent it from growing. The shells are made of calcium carbonate, the same component as the scaling inside pipes.
The scientist proposed to add a little bit of this “growth stopping” non-harmful protein into the water to stop the scaling problem in pipes.
Creating and adding this protein into the water cost less than 1/10th of the one-time cost of solving the problem with acid, avoid water stopping in the vicinity while ensuring the health of water consumers.
Seashells are also looked after for their water purification properties.
Generally, the industry uses titanium oxide to purify water, which is very expensive and difficult to source for developing countries.
It could be replaced by Seashell leftovers, as Calcium carbonate from the biological origin ( like seashells) is very efficient to absorb metal ions and purify water polluted with heavy metal waste.
This could help developing countries to get access to cheap, clean water.
Also Read: New-Age Design Philosophies of Global Brands
Snakes to make better detergent :
To improve the efficiency of detergents on challenging stains, the industry went to researchers to help find new “cleaning “proteins. They proposed using the protein Snakes and leeches used to digest blood into the detergent, thus avoiding the addition of a lot of Chemicals and making it cleaner and more cleaner for water.
Also Read: Global Impact of COVID on Design Ecosystem
Butterflies wing and electronic displays :
Butterflies’ vivid colors on the wings are not created like any other colors.
Most of the colors you see around you use color pigments to create the color you see.
Butterflies create vivid colors through a microstructural arrangement of their wing that disrupts the white light from the sun, reflecting only the wanted color.
Creating the same colors of pigments would require much more energy—energy better used for flying, feeding, and reproducing.
An MIT grader, Mark Miles, decided to exploit these optical interferences phenomena to display colors on screens.
Also Read: Applications of Color Theory By Top Brands
Lurking beneath the glass surface is a vast array of interferometric modulators, essentially microscopic (10 to 50 microns square) mirrors that move up and down, in microseconds, to create the proper color. The result is a display that uses ambient light to make colors instead of generating light like actual displays. This leads to a 90% decrease in energy consumption and the exact manufacturing cost compared to a regular LCD screen and brighter contrasts.
Also Read: Importance of Color Theory in Everyday Life
Those examples show that when industry inspires itself from solutions that are already existing and developed along with the natural evolution of species in nature, it can create sustainable products that are efficient and cost-effective, combining sustainability for our planet and the business at the same time.