Category: News

  • 10/02/2023

The future of mobile design led by emotional intelligence

The use of design elements to elicit positive emotions of happiness, delight, joy, trust, satisfaction in users is emotionally intelligent design. This narrative has become of core essence in the mobile UX design sector…

  • 07/02/2023

What is white space in design and why it’s important

White space is known as the negative space or empty space that allows a design visual to breathe and allow a consumer or user to focus on the required elements. It is the blank…

  • 31/01/2023

Product design: Crafting intricate design for wearable technology

We have a million wearable devices in the market today that range from watches, wristbands, glasses, earphones, rings and more are on their way. These are designed for specific tasks ranging from medical purposes…

  • 23/01/2023

Nike’s design innovation strategy

For over 50 years, Nike has been the top runner in the sports shoe category for the simple reason that their designs are carefully detailed, researched and have a focused product thinking approach. It…

  • 09/01/2023

Designers behind most iconic logos

Ever find yourself wondering who was the designer behind the famous Google or Apple logo? Thought about how Nike’s swoosh and Adidas three stripes have become a global sign of recognition for them? Our…

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