Electric vehicle design is an art, and India’s goal of 100 percent e-mobility by 2030 sets the market trend towards light vehicles.
Vehicle design is a strategic differentiator that draws consumers into a brand all over the world. Though car design in India is still in its infancy, automakers are expanding their design capabilities to meet changing market and customer lifestyle trends.
Observing trends and customer expectations is an ongoing process that will have a significant impact on car design and development. As a result, automakers hire trend analysts who are tasked with evaluating market socio-economic perspectives.
Analysts have discovered that a car’s exterior has an immediate effect on customers, a trend that is expected to continue in the coming years. As a result, it should be visually compelling enough to entice them to the showroom, whether physical or virtual and prompt them to make a purchase.
The touch screen on the dashboard, for example, should be built so that it is within reach of the driver, regardless of his or her height. It’s also important to consider the complexity of the screen menu: how many levels does the driver have to go through to change the temperature or music in the car? Hard volume control buttons or knobs must be designed ergonomically and with perceived design quality in mind.
Instead of including them on the touch screen, which would make it easier to operate while driving and keeping one’s eyes on the road, they were placed on the steering wheel. Design is all about paying attention to the smallest details and learning how customers’ behavior changes over time.
According to current trends, ISOFIX, a safety standard used in Western countries, will soon gain traction in India. Given the country’s international exposure of new-age car owners, most automakers hope that this safety culture will be instilled in family-owned passenger cars, bringing the ISOFIX design trend to India.
Furthermore, given the prevalence of coffee chains in the country, many of which did not exist three to four years ago, an increasing number of professionals who drive to work almost every day would prefer vehicles with adequate cup holders. Consumers may be disappointed or irritated if these basics are missing.
In the coming years, the ergonomics trend will be driven by safety, comfort, and convenience. When it comes to car interior colors, black is the most popular. As part of our trend analysis and cycle, it is considered as a reflection of premium design; however, lighter hues will eventually replace this trend.
Also Read: Role of Psychology in Design
The rising popularity of UVs
The Utility Vehicle (UV) segment has risen at an exponential rate over the years. The segment has seen cars with a variety of looks, ranging from stylish or compact MPVs to premium and luxury SUVs – a trend that will continue for the next three to four years.
UVs are undoubtedly improving and innovating in terms of design. UV traits, such as higher seats and a more robust appearance, are expected to spread to other segments, according to a special trend forecast. This means that in the next four to five years, the next generation of cars will be born from a hybrid, which is a combination of key characteristics from various segments such as sedans and hatchbacks, as well as a UV.
Designing affordable EVs
Electric car (EV) design is a form of art. India sets the market trend for light vehicles by striving for 100 percent e-mobility by 2030. There are two kinds of electric vehicles. The first is electrified, which is a car with internal combustion (IC) engine that has been converted to an electric vehicle by replacing the IC with an electric powertrain. This is how the majority of the first generation of electric vehicles will be built.
The gen-next car is the second type of EV: ‘born’ or ‘ground up’ EVs, which are developed from the ground up. Following a completely different architecture, these electric vehicles will feature design elements such as a lower front hood and longer wheelbases to accommodate battery packs, resulting in a different level of optimization.
Furthermore, in a conventional IC engine vehicle, the engine is housed in the front hood, where it serves as part of the crash-absorption system, whereas the front area of an EV is typically empty. To ensure impact durability and distribute weight, car designers will have to consider where the batteries will be placed in the electrified version.
These trends herald a new exciting era for the automotive industry, in which consumer design preferences can influence sales and profitability.