What Is Design Thinking and Why Do You Need It ?

All the best design schools in the world include one fundamental concept in their teaching design thinking. A concept that is, today, established in every level of an organization from design to service, from finance and even to management.

Design is often mistaken as merely what you see; that it is something which makes an object `look good`, but it is much more than that. Design, definitely, encompasses the aesthetics of a product but also includes its functionality as well. Companies such as Apple, Google, and GE have emerged as the most innovative companies in the world. It`s because their products go above and beyond the average. Their products, no doubt, look good, but they include features never before imagined. A key reason for their rise is their adoption and application of the concept of design thinking in all their products and services. And their level of success is quite evident.
Design thinking, by definition, is a process which combines creative and critical thinking to provide solutions to everyday problems.

Design thinking involves 5 crucial processes for solving a problem.

  1. Empathy: The designer must comprehend users experiences, motivations, and expectations to gain a deeper understanding of the issue.
  2. Definition: Once the issue is understood and identified, it needs to be defined appropriately. This allows the designer to gather the right information, which will in turn help solve the issue.
  3. Ideation: Ideation is where you start generating ideas and work out the best way to proceed with the solution.
  4. Prototyping: Every idea needs a working model that can be tested and refined before going into full-scale implementation. A prototype is an inexpensive way to create the best possible solution for the issue.
  5. Testing: Rigorous testing provides insights that help redefine the problem. It is during this stage that the product, service, or process is refined and altered, providing the desired result.

Now, why is design thinking critical for a designer or company?
Applying the outcomes from design thinking allows you to create the right solutions to user problems. The one major benefit of design thinking is it provides a simple and methodical approach to solving a real problem. Design thinking enables designers to ask relevant questions, find the root cause of a problem, find all possible solutions, and create a workable product, service, or process. Thus, an organization whose culture involves design thinking tends to gain tremendously.

Design thinking traverses multiple ranks in an organization and diverse industries. Hence, an increasing number of schools and colleges are including design thinking in their training.

Strate School of Design, Bangalore is one place where your design thinking is honed the right way and transformed into a design doing. As You get to work on your ideas and convert them into working prototypes. It`s not just theoretical knowledge that`s imparted at Strate; it’s all about the application of that knowledge for the social, economic, and cultural good of humankind. This is possible only if design thinking is encouraged and nurtured. All the best design schools do. And Strate School of Design, being one of the premier design schools in Bangalore, does as well.

If you are interested in pursuing a career in design or want to learn to solve real-world problems via design thinking, join one of the best design schools in Bangalore, Strate School of Design.

Car Design as a Career in India

Do you like cars? Have you ever filled your notebooks with drawings of cars? Do you see yourself as the next great car designer? Is your car design the one which will revolutionize the automobile industry?

Car design is an exciting and creative hobby, but one which rarely materializes into a job. The apprehension about taking up car design, or any design field, as a career is still prevalent in India. Despite this scenario, many still choose to pursue a career in car design. There are also numerous design colleges in India that offer car designing courses fuelling the passion of these future designers.

Car design involves pushing the boundaries of creativity to provide mobility solutions of the future. It deals with the development of automobile designs that are safe, sustainable, reliable, and aesthetic. Customers too look at all facets of a car before making a purchase, not just its appearance. As a result, car designers are quite in demand in the automobile industry.

Car design is, therefore, a fascinating career choice for those whose interests lie in that path. If you are unsure of where to start or which car designing course to choose, read on.

Passion for the craft
The first and foremost requirement you have to fulfil is to have a tremendous passion for the field. You should have a genuine interest in making it as a car designer. While, it`s great that you can draw well and have innovative ideas for car design, but if there isn’t any passion in the work that you are doing, this whole exercise is futile. Passion keeps you motivated and exercises your mind for bigger and better ideas.

Building a solid portfolio
The next step is building a portfolio for yourself. Many design colleges in India request for a personal portfolio to see what you are capable of and how your mind works when it comes to design. It also assures them of your commitment to join the program. Your portfolio needn`t be a professional one but must include all your ideas and designs. So, ensure you keep all your drawings and sketches in one place.

Besides drawing, you should brush up on the technical and mechanical aspects of an automobile. As a designer, you will be working with other teams involved in automobile design such as engineers. Knowing the mechanics of a car will be an added asset to your portfolio.

Choosing the right car design course

A Bachelor of Design degree in automotive design is always preferred when starting a career in car design. Your passion may have already equipped you with all the necessary knowledge but a Bachelor of Design or Master of Design degree will develop the professional in you and prepare you for a career in car design. There are abundant car design courses in Bangalore and you can choose how to study full-time, part-time, online, short-term, etc. It is best if you choose a full-time Bachelor of Design program that delves into the heart of car design.

Projects and internships
You can also further your skills by taking up projects and internships with automobile companies. Projects help you develop your ideas into a working prototype. It’s highly motivating when you see your ideas come to life. This will push you to develop plenty more designs, each better than the last. Internships get you in touch with automobile companies who may, after graduation, hire you. Both projects and internships during your Bachelor of Design or Master of Design program are especially useful if you want to climb up the organisational ladder fast.

There are numerous car designing courses in India you can pursue. If you are looking for a comprehensive program in car or automobile design in Bangalore, then Strate School of Design is your destination. Strate’s automotive design course is the perfect stepping stone for you to start your career as a car designer and transform your dream into reality.

8 Tips to Prepare For an Interior Designer Job Interview

So, you’ve secured that coveted job interview in your dream company. You’re nervous but want to pass the interview with flying colours. While there is no shortcut to guarantee the job, you can follow a few tips to ensure you give it your very best.

  1. Be prepared mentally

To prepare for an interior design job interview, you have to be prepared. Sounds confusing? Preparing for an interview is as much a mental task as a physical one. You have to invest time and resources to prepare for that coveted position you’ve always dreamt of having. Practice body language, speech, answers, and other important facets that will come up during the interview. While it is always good to stay positive and hope for a similar result, you should also prepare yourself for the opposite. Visualize both best and worst case scenarios and how you’ll conduct yourself during each. This will ease your nerves and help you keep a clear head during the interview.

  1. Lay out your portfolio

Unlike technical jobs, design is one where you have to showcase your work visually. For this, you need to list all your projects, the dates, your inputs, and the final delivered design. Highlight your strongest and most successful projects. Show how you took decisions that made the project successful. Explain how you were an integral part of their success. Do not play down your achievements. You should be proud of your work and present it as such. Conversely, do not highlight projects that you’ve had little or no input in. Anything that does not add weight to your achievements can take a backseat.

  1. Be up-to-date with trends

Ideas and trends on design keep changing by the minute these days. What was current and trendy during your most recent project may be outdated by the time you sit for the interview. Interior designers are required to keep an eye out for the latest trends sweeping the market. This way, clients are ensured they receive the best of service and are current with their interior designs. Even if you think you have all the trends memorized like the back of your hand, go through them once again. Try to apply these trends to any of your designs and showcase it to the interviewer. This is a great way to demonstrate the versatility of your designs and show them your knowledge of the latest interior design trends.

  1. Diligent research is key

Besides keeping up with the hottest interior design trends and everything current about it, you should thoroughly research the company. Knowing what the company is about will not only help you during the interview. It will also give you a fair idea of the kind of place you’ll be working for. This way, you can choose to continue your job pursuits with the company or otherwise. The interviewer too will be interested in your portfolio now that you’ve taken your time to assess your employment opportunity with the company.

  1. Display your strengths appropriately

You’ve worked hard to get where you are, so ensure you showcase this in your work. Don’t undersell yourself to the company. Studios want people who will add to and expand their portfolio. Mention any additional skills you have only if they come across as an asset to the company. For example, your ability to speak in multiple languages is a plus as the studio may be dealing with clients from different regions or nationalities. Try to lead with similar skills and highlight how you used them in your previous projects.

  1. Dress like you deserve the job

It goes without saying that first impressions last forever. You should be dressed for the job. A professional suit is the most appropriate attire for a job interview. However, interview attire varies from country to country, culture to culture, and even company to company. You can wear something formal and professional looking if a full-fledged suit is not your thing. Make sure it reflects the professional in you. Do not rummage through your closet right before the interview for your clothes. Lay them out the day before. Maybe even try it on and practice your answers in it. This will give you more confidence in acing the interview.

  1. Let your enthusiasm shine through

You may have the right grades, the best rank, and the most qualified resume of the bunch, but all that is of no use if you do not have passion and enthusiasm for the job. A career in interior design in India or anywhere in the world requires you to have great networking and people skills. You should be able to show that you are able to imbibe these qualities and are genuinely passionate about the job. One way to do this would be to mention scenarios where you took initiative and went above and beyond your regular call of duty to provide your clients the best you had to offer.

  1. Ask questions to the interviewer(s)

This is one area where many falter. After the interview, some, if not all, interviewers ask if you have any questions. This is another opportunity for you to showcase your skills and knowledge about the company. It is also your chance to get more details about the position, the company, its culture, and an overall perspective of the environment you’ll be working in. It does not mean you ask questions about vacations, commute, and other trivial questions that are unrelated to the big picture i.e. your career. Ask questions about the company’s goals, their 5-year plan, challenges of the job role, how you can contribute positively to the company’s growth, etc.

Proper preparation is the key to cracking any interview. It’s only when you prepare for the best (and worst) case scenarios that you will be able to crack the interview without any major hiccups.

Six Reasons to Join Strate School of Design

It`s not easy choosing a school that nurtures your passion and provides lucrative career options after graduation. It`s a long-term commitment and the education you receive must match your expectations. It is normal, therefore, to hesitate when making such a crucial decision.
If you are apprehensive about a career in design or unsure about Strate as your design school pick, don`t be. Here are 6 reasons why you should join Strate School of Design.

1. A recognized institution and programs
Strate School of Design is recognized by the French government and has been evaluated on the quality of its pedagogy, research, social policy, administration and management (published in the BOESR of December 7, 2015). The training of a Designer qualifies for a Level 1 Degree recognized by the state.*
** Title of “Designer Industrial” of Strate School of Design “ NFS 200n “ Level 1, registered with the RNCP by decree of 16/04/2014 published in J.O. of 03/07/2014.

2. A set-up, a structure, a state of mind
The school is situated in a verdant setting in Bengaluru, on a 4-acre campus with a building dedicated to design education alone. State-of-the-art facilities ensure you are taken care of and are able to pursue your ambition satisfactorily. The Strate team is dedicated to its students in a responsible, diligent, and creative atmosphere.

3. A network of 1400+ alumni
Established in 1993, the Strate Alumni association, now adds up to more than 1,400 alumni, some of whom are currently decision-makers in large companies. The Strate Alumni association is made up of all the graduates of the Strate Design School and its students. Its mission is to represent and bring together the `Stratos`, to support them in their professional growth, to support the school in its action-program for the Stratos, and to promote design and innovation through design in society.

4. Internationally oriented training
Since its inception, Strate has fostered an international vision by developing exchanges, internships and relations with the biggest players in the field.
Strate is a member of the `World Design Organization`, an international association whose purpose is to protect and promote the interests of the Industrial Design profession. Representatives of design centres, professionals and schools from over fifty countries meet regularly to discuss their issues, practices and to propose joint actions.
Strate is also a member of `Cumulus`, an association of more than 185 schools of Art and Design from around the world. The French school offers its students a one-year Erasmus exchange program abroad/an internship in one of these schools.

5. Solid professional recognition
Since 1993, Strate has developed a direct contact with design professionals and large groups involved in design. Today, many professional players offer us partnerships, offer our students internships, and hire our designers. Last but not least, all our members are active professionals and all training courses include mandatory internships.

6. Multidisciplinary projects with partner schools and a double diploma
The school participates in several multidisciplinary projects that aim to place our students into innovation groups so that they are able to combine their skills as design students with those of engineering and business students. Thus, our students work in collaboration with students from Centrale Supelec, Essec, Arts and Crafts Paristech, Institut Telecom Paristech, etc. Strate has established a double diploma with Grenoble Ecole de Management. With an additional year, our students can now earn a double degree as `Designer “ Manager“.

The illustrious lineage, respectable partnerships, quality of the design program, and global recognition makes Strate School of Design a prominent player in design education.

How to become a designer?

How to become a world-class designer?
If you want to be a designer; if you are passionate about creating; and if you want to solve problems through good design and make life easier for others, read on about how we can make it happen for you.

Definition of Design
The World Design Organization (WDO) defines design as a strategic problem-solving process that drives innovation, builds business success, and leads to a better quality of life through innovative products, systems, services, and experiences.
The designer is thus a professional who designs objects, services, user experiences, and innovative systems to solve problems of use, with the aim of improving the lives of users.
To do this, the designer uses different approaches:

  • Works with empathy for the end user
  • Analyses usage scenarios
  • Has a 360 degree vision of the cycle of innovation and business processes
  • Identifies and interfaces with the other stakeholders involved in the project
  • Applies creativity during all stages of project development
  • Proposes innovative solutions that have been quantified at the technical, functional, usage, aesthetic, and environmental levels
  • Innovates with the aim of improving the quality of life

Fields of application for a designer
There is a vast scope for designers in different fields. Based on the manufacturing methods and the environment in which the design processes are going to be used, there are a variety of areas in which design can be applied; the common thread being – to put the human being at the centre of the manufacturing process and the development of projects.
A PRODUCT DESIGNER designs everyday objects such as tableware, furniture, electric appliances, sport, textile etc.
A TRANSPORT/MOBILITY DESIGNER works on vehicles and modes of transport: cars, trains, boats etc.
A PACKAGING DESIGNER works on the packaging of products based on their brand identity and the desired sales experience. Packaging is crucial to all products, be it bottling, food, or packaging of pre-assembled furniture (IKEA).
A SPATIAL DESIGNER works on setting up and innovation of standalone areas, such as stores, lounges, offices, hospitals etc. A spatial designer is to space what a retail designer is to the point of sale, or a stage designer is to a live show.
An INTERACTION DESIGNER works on interactive products that integrate advanced technologies, such as robots, smartphones, HMI, IA, signalling. While a UX Designer is more focused on the interface design, an interaction designer can work in almost any design domain.
A VIRTUAL REALITY DESIGNER works exclusively to develop solutions in the virtual and augmented realities domain. This includes designing virtual sales environment, developing virtual assistants, creating virtual services in medicine, banking, and insurance sectors, as well as the interfaces for accessing these virtual services and products.
A UX DESIGNER makes the experience of the product or service as pleasant and satisfying as possible. They utilize a wide range of methodologies and tools to model the expectations and behaviors of users and offer design solutions.
A SERVICE DESIGNER takes into account user-paths to design solutions that facilitate access to a service. To do this, they analyse the different points of contact between the user-path and the service for the optimization of use.
A GRAPHIC DESIGNER works to develop 2D solutions for print and web. This includes illustrations, interfaces, logo, graphic composition, visual communication. The work of a graphic designer can overlap with that of a UX designer with reference to apps, as well as a motion designer for animations.

Design Thinking
With the process of design extending to project management and even to the management of a company, the job of a designer is becoming increasingly complex.
Design thinking is a methodology that, when integrated with `Design Doing`, enables design and thus the designer to work in areas such as finance, leadership, and business administration. So, it is possible, without being a designer, to study the methods, and apply them globally in the company.

  • The design manager leads the design team, in collaboration with the functional centres involved in innovation within the company.
  • The director of innovative projects leads multidisciplinary design teams with a firm eye on the end user’s interest during any decision-making process about project development.
  • The entrepreneur, as leader of the 21st century, works to steer the company with the methodology of a designer, with a human-centric approach, and the end-user at the heart of all development, at all stages of the development of his company, from product design to branding, personnel management, and financial management.

Along with design, there are other roles designers interact with.

  • The 3D Modeller supports the development of design projects in terms of their feasibility and implementation, as well as technical and aesthetic point of view.
  • The Modelling Modeller validates the scale, the aesthetic and the functional format of the design projects.

Qualities of a designer
A designer must have:

  • Creativity and imagination
  • A strong sense of drawing, a keen desire to structure his ideas in a range of techniques in 2D and 3D
  • Curiosity and interest about everything, in all fields
  • Ability to integrate into multidisciplinary teams
  • Well-rounded education
  • High sensitivity and an artistic personality
  • A desire to understand life and human beings, a liking for humanities
  • An international outlook
  • An acute sense of responsibility towards user behaviour and for future generations.

Employment Avenues for a Designer
Most frequently, the designer works:

  • In a design agency
  • Integrated with an industrialist or an SME
  • As an independent
  • In start-up

The Work Unit of a Designer
As we saw earlier, the designer interacts with many different professionals, in addition to the various managers of the company. Engineers and marketers are two obvious partners, but the designer also works with,

  • 3D Modellers
  • Model makers
  • Craftsmen/Architects
  • Researchers