Brand Identity & Visual Communication

Redefining Brand Relationships - Admissions Open for 2023

Semester long student exchange program with Strate Lyon and Paris
15 days Global immersion visit with Strate Lyon
Progression opportunities with Strate Paris to pursue our 2 Years Masters Program in Year 4
International Pedagogy from Strate,Paris

Eligibility & Duration

Degree Awarded

Why Choose Brand Identity &
Visual Communication Design

Eligibility & Duration

Degree Awarded

Why Choose Brand Identity &
Visual Communication Design

Eligibility & Duration

Eligibility
5-Year Integrated Bachelors and Masters in Design Program / Bachelor in Design Program
Applicants who have passed Class XII/ or equivalent with at least 50% or higher scores or will be appearing for their final exams for Class XII/ or equivalent in 2023 are eligible to apply. Applicants from any stream (Science, Commerce, Arts, Design, and/or Humanities) are qualified to apply.
Masters in Design
Applicants with an undergraduate degree or an equivalent with at least a 55% score are eligible to apply.
Applicants with a bachelor’s or equivalent from any stream can apply. The Masters course doesn’t need students to have under graduation in courses of design. For entry to the course candidates need to qualify in Strate Admission Test and interview/portfolio review
Duration
B.Sc(3Yrs) M.Sc(2Yrs),
Integrated (B.Sc+M.Sc)-5 years I Full time

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Degree Awarded

At the end of the Brand Identity & Visual Communication Design course, you will receive a BSc/MSc in Design from Jain (Deemed-to-be) University and a certificate from Strate School of Design, Paris.

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Why Choose Brand Identity
& Visual Communication Design

According to the Packaging Industry Association of India (Economic Times 2017), packaging in India is one of the fastest-growing industries.
The Indian packaging industry will see notable growth over 2016-2021, growing at a CAGR of 9.2%.
Over the past decade, the size of the industry has amplified from about US$ 12 billion to US$ 24.6 billion.
Analysts predict that it may gallop past the US$ 50 billion mark by 2025. It has also been predicted that the Indian packaging market in the world, will become the fourth largest market in the world.

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Brand Identity & Visual Communication Design

from Strate

The Brand Identity & Visual Communication Design program from Strate enables graduates to design, create, and shape the world’s top brands – both existing and yet to be established. The program aims to give aspiring designers the degree, training, experience, and tools they need to strategize, design, and deliver incredible brand concepts.

The program also enables them to understand, translate, and communicate brand stories graphically, learn what today’s key branding designers do, explore the strategic thinking underlying brands, and look at how that strategy can drive creative expression.

Program Highlights

The Brand Identity & Visual Communications Design course from Strate deals with the branding and identity design of products, brands, services, and even organizations.
This program makes you a specialist designer who combines the function and structure of communication, strategic and operational thinking, and graphic and spatial design.
The whole objective of the branding and identity design course is to allow the construction as the perenniality of this faithful relationship.

Admission Process

You can opt for the Brand Identity & Visual Communication Design course in your third year of study. Admission to our program involves,

Filling the online application form
Submission of the completed application form along with the application fee of INR 2000
Qualifying in the Strate Admission Test/Interview and Portfolio review.
Securing the seat by paying 10% of the first year fees.
Finalizing the admission by paying the first semester fees (minus the 10% already paid)
Submission of relevant documents and proofs.

Placement & Internships

Strate’s comprehensive internship process involves students taking up 18 months of internship throughout the duration of their course. 6 months of the internship will be spent abroad learning the nuances of the global design industry.

There has been an increase in demand for packaging and brand designers. Presently the growth is at 4%, amounting to more than 16 million tons, with a value exceeding US$ 50 billion. This opens numerous avenues for aspirants of Identity Design.

Opportunities in the packaging and branding design arenas include,

Connect
with Strate

Get complete information about the course, curriculum, and how it will boost your career.

Fix a date with the Dean and get first-hand insights about the distinct learning experience at Strate.

Why Strate School of Design

A world leader in design education, Strate brings its 24-year old teaching lineage to India providing global design education. Strate School of Design offers the perfect foundation for upcoming designers to showcase their talent and make a career out of their passion. Over the years, Strate School of Design has built strong partnerships with major French and international schools and universities to offer its acclaimed courses to aspiring designers across the globe.

Strate School of design

FAQs

What are the programs offered by the university?

Strate School of Design, Bangalore offers an Integrated Master in Design Program.
3 year (B.Sc) & 2 year (M.Sc) with specializations in
Product Design, Transportation Design, Interaction Design, and Brand Identity & Visual Communication Design

What is covered in the Identity Design Specialization?

While purchasing a new product, it is the packaging and the branding that attracts the consumer. The Master in Design with a specialization in Identity Design from Strate School of Design, Bangalore equips the designer to mold or redesign a brand identity as a whole. Thus, when an MNC or a start-up plans to launch a product, the identity designer plays a crucial role.

Is this a degree course?

The Integrated Masters in Design program at Strate School of Design, Bangalore, is a 5-year full-time integrated graduate program. At the end of the program, you will receive a Degree from Strate School of Design, Paris, and a degree from Jain (Deemed-to-be) University, Bangalore.

Who can enrol for the 5-year master of design

The minimum eligibility criteria to apply for the 5-year Master of Design program is a pass qualification in the 10+2 examination in any field from a recognized state or central or equivalent board. Furthermore, graduates can directly apply for the 2-year M.Sc program.

What is “meet the dean”?

Our “Meet the Dean” session is your chance to have a one-on-one with our Dean, Thomas Dal, and get any of your queries (about the school, admissions, fees, etc.) answered in detail.

Do you provide any financial assistance?

The college will assist with the necessary documents required for obtaining an education loan.
We offer flexible payment plans with loan facility and 0% EMI.
An annual or one-time fee payment option is also available.

What job opportunities can I expect with this program?

Career avenues in Identity Design include,

Strategic
Partners

Get In Touch

Thomas Dal, Dean,

Strate School of Design

Thomas graduated from ISD France in 1999, then joined TREVES, a French automotive manufacturer Head of Innovation and Design (Europe) for Treves.

In 2008 he took the challenge to Start DSK –ISD Rubika school of design in Pune. After 3 years of running this school successfully, he shifted back to France to be the head of Innovation and design for Decathlon – Newfeel

All along with his career in both transportation and product design, Thomas ran his own design consultancy and gained experience in space, graphic, and experience design working for multi-nationals.

According to him, a holistic approach and curiosity of both technology and social fields ensure the success of solving most of the challenges of tomorrow.

Mandar Kale,

Head of Academics

Mandar is an Electrical Engineer, Industrial Designer, and Design Educator, though currently, he calls himself a design generalist. A keen observer by nature, design for him is a juggling act of creation, communication, and implementation, with user emotion at the core of all activities.

His current role is building a design school from the ground up and conceptualizing the future generation of designers at Strate School of Design –Bangalore, where he heads the Academic as well as the product design department.

Prior to Strate, Mandar was in a leadership role at ISD – Rubika India, heading an international team of designers to conceive and build conducive and inspiring learning environments. He has been appreciated for his impact on students and his approach to inclusive learning.

As a design coach and teacher for over a decade, he has taught design process, creativity, speculative design, design visualization, and sketch thinking at the postgraduate and undergraduate levels.

An alumnus of IDC School of Design (IIT BOMBAY), he has worked across various domains including automotive, medical products, lifestyle products, retail environments, FMCG, and point of sale, creating products, services, and experiences. Mandar resides in Bangalore with his family.

He can be reached at m.kale@strate.design

Edmund Spitz,

Head of Transportation Design

Edmund graduated with a Masters’ Degree in Transportation Design Management. He is an Automotive Designer with over a decade in global automotive OEMs and has worked on multiple autonomous vehicle programs for Mercedes-Benz, USA, Germany, and SAIC Innovation Center USA, most notably the 2015 Freightliner Inspiration Autonomous Truck.

He is experienced in managing creative teams with award-winning products and established the Bharat Benz Design Studio in India in 2012, growing it to be a key creative team in the Daimler Global Design Network and creating successful products suited for the Domestic market.

He brings to academics a fresh and efficient design methodology honed from his time in the corporate design world. Focusing on equipping the next generation of designers with the ever-evolving design tools and practices.

Vivek Radhakrishna

Design Mentor

Indo-French designer Vivek Radhakrishnan graduated from the Design Academy Eindhoven, the Netherlands. His craftsman like ideology, combined with his keen interest in materials and industrial processes, have defined his work and approach to design till date.

Post his graduation, Vivek moved to New York City where he worked in the field of furniture design, visual merchandising and retail environments for a large array of clients.

In early 2004, he returned home to Bangalore in southern India, to set up his design studio and manufacturing unit, where he worked primarily on furniture for the home environment. During this time he also consulted with various European designers, helping them develop their concepts into finished products, as well as setting up their productions in India. Along with his wife Namu Kini, Vivek co-founded KYNKYNY, a gallery for contemporary Indian art. Many of his design projects have been collaborations with artist friends from the gallery.

Since then he has participated at international design symposiums, and been a guest professor at different design schools around the world.

Along side his career in design, Vivek has been an elite level endurance athlete, competing in races around the world. After his career in furniture design, he pursued his passion for sports, working with Specialized Bicycles from California, USA. His experience there covered business strategy, product development and marketing.

Today, Vivek is largely focused on education, and his gallery KYNKYNY.com. He teaches design at the STRATE School of Design, Bangalore, and is also involved in creating a center for the Arts and Sciences in Bangalore, in association with the Raman Research Institute Trust, where he is a trustee

Brand Identity & Visual Communication

Redefining Brand Relationships - Admissions Open for 2023

References: Packaging Industry Association of India, Economic Times

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